Editorial

30 Must Have Direct to Consumer Products That Are Amazingly Under $50

And will make you feel like a million bucks.

To be honest, this year has felt like ten. And if you’re anything like us, you took to the Internet to source material objects that would make these momentous changes feel a little more comforting. And we must admit, this technique worked. 


Through the uncertainty of it all, direct to consumer brands were a reliable beacon of hope. They rebranded normalcy for us. The ritual of being greeted by Golde Matcha in the morning made days brighter. Relaxing with Sock Fancy added comfort to this new work from home life. We’ve welcomed quarantine babies with non-toxic products and made sure our homes, cars and tote bags were filled with hygienic sanitizers with soothing scents. It was the amazing direct to consumer products that sustained us when the world got weird. 


While these products look like a million bucks, they cost a fraction of a stimulus check. If you, like us, are still clinging to your emotional support products, here are a few more we’re loving for under $50.


Top it Off

For every pair of high-waisted, low-rise, boyfriend fit, girlfriend fit, jogger, wide legged pant, there is a versatile top. This is that top. Soft with a stylish sweetheart neckline, you can dress it up for brunch and down for a drinking wine on the couch.

Dancer Top, $40, Woodley & Lowe

Dancer Top
Woodley & Lowe


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A Sparkling Water That Doesn’t Fall Flat

The flavor of some sparkling waters fall flat, but Aura Bora’s effervescent Basil Berry lives up to its glowing reviews. Made with real basil and natural flavors, you might want to think of securing a second fridge for all the cases you’ll want to stock up on.

Basil Berry, 1 case, $30, Aura Bora

Aura Bora
Aura Bora


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More Than Just Soap

We’ve found a soap that’s more of an experience than a hygienic practice. With crisp scents that take you to a lush summer meadow, you’ll run to the bathroom just because you want the Barefoot in the Grass soap by Dally to take you away.

Barefoot in the Grass Soap, $21, Dally

Dally
Dally


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You Snooze, You Win

Get your beauty rest and so much more with Doe Lashes Soothing Eye Mask which can either be cooling or warm. 

Soothing Eye Mask, $18, Doe Lashes

Doe Lashes
Doe Lashes


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Take Your Supplements

Preparation for the frigid winter months is not only limited to digging out your winter boots. It also means arming your immune system with the support it needs to fight off sniffles and dry coughs. Made from Elderberry, Zinc and Vitamin C, this Elderberry Immune Gummy will be the must have of the season.

Elderberry Immune Gummy, $25, Hilma

Hilma
Hilma



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Some Seriously Good Serum

When it comes to what you put on your face, being picky about ingredients is essential. Made from collagen boosting avocado oil, antibacterial tea tree oil and organic coconut oil, you’ll look forward to your aromatic night time skincare routine.

Nightly Detox Serum, $28, Jack Henry

Jack Henry
Jack Henry


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Summer Can Be Forever

Make summer last year round despite your geographic location with a mist that makes it look like you just got back from a deeply relaxing trip to the beach.

Glaminizers Renew + Dew, $12, Kinder Beauty

Kinder Beauty
Kinder Beauty


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Come For The Kombucha, Stay For The Flavors

Don’t keep running to the grocery store. Keep everyone’s favorite fermented tea in stock at home. 

6 Pack Orange Ginger Kombucha, $37, Pilot Kombucha

Pilot Kombucha
Pilot Kombucha


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Eye on the Prize

The right eye cream can make you believe in magic. Cardon’s Dark Circle Eye Rescue reduces puffiness and wrinkles in addition to dark circles. And you don’t even have to say “abracadabra” to make it all disappear. 

Men’s Dark Circle Eye Rescue, $20.70, Cardon

Cardon
Cardon


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Make it Dang Good

When it comes to snacking, we like to keep it real. Dang Foods uses natural ingredients in their keto certified bars for a snack you can feel dang good about indulging in. And trust us, we will indulge.

4-Flavor Dang Bar Pack of 12, $33.20, Dang Foods

Dang Foods
Dang Foods


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Matcha Maker

Skip the cafe life and be your own barista. Golde makes it possible with their Matcha kit that brings everything you need for a superfood latte to your kitchen counter.

Make Your Matcha Kit, $42, Golde

Golde
Golde


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Shoot Your Shot

Taking care of ourselves has become a non-negotiable top priority. That’s why we’re taking shots. The good won’t-make-you-spin kind. Antioxidant rich, this immune boosting shot can be added to milk or a smoothie.

La Fonda Antioxidant Cold Brew Shots (8 Pack), $30, Humblemaker Coffee Co.

Humblemaker Coffee Co.
Humblemaker Coffee Co.


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Pampered Baby

NOLEO Baby Box has nearly 400 five star reviews, making this eco-friendly diaper routine kit a vetted necessity for families with a new bundle of joy.

NOLEO Baby Box, $45, NOLEO

NOLEO
NOLEO


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Food for Fido

We’re not going to lie, the design of Petaluma’s packaging is so appetizing that we might have mistaken the five pound bag for a Brooklyn brewed dark roast. Alas, this treat is for the pups and there’s no caffeine to be found. These oven baked bites are thoughtfully made with plant based ingredients because good boys deserve better treats.

Roasted Peanut Butter & Sweet Potato Flavor, 5lb, $34.95, Petaluma

Petaluma
Petaluma


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Do The Body Good

Any shower can be a spa treatment if you want it to be. Just make sure to have the right products. Aromatic and hydrating, getting clean after that one hour cycling class will feel more like a steam room you paid $75 to get into, except the body wash will only cost you $16.

Body Wash - Camomile & Ginger, $16, PiperWai



PiperWai
PiperWai

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Slip Into Something Comfortable

Slip your toes out of those white ankle socks and into fuzzy crew socks. Winter is coming babe so get your emotional support socks ready for the season. As far as we’re concerned, the smiley face fuzzy crew socks are an excellent source of vitamin D*.

*Disclaimer: we are not doctors and can not claim that this has medical legitimacy. 

Fuzzy Crew Socks, $16, Sock Fancy

Sock Fancy
Sock Fancy


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Organization is Self Care

If you can’t rest until your decorative throws are folded, the dishes are stacked and the toys are tucked into their respective bins, allow us to acquaint you with SortJoy. The small Flex Bin will help you sleep soundly knowing that your tea towels are tidy in an aesthetically pleasing bin.

The Flex Bin - Small, $22, SortJoy

SortJoy
SortJoy


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Schlep in Style

What if there was a tote with thoughtfully designed compartments? Well. There is. Hitch’s Secret Sleeve Tote has a built in pocket that will fit your reusable bottle like a glove.

Secret Sleeve Tote, $20, Hitch

Hitch
Hitch


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Microwavable Master Chef

Whether you’re reheating last night’s salmon and rice or you need quinoa to get fluffy in minutes for a date night salad, Anyday’s deep dishes are here to help you flex your master chef skills.

The Medium Deep Dish, $30, Anyday

Anyday

Anyday


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You Didn’t Smell Anything

The stench of cannabis can leave your mid-century modern apartment smelling like a freshman dorm and we can’t have that. Thankfully Veil has created a non-toxic, eco-friendly tincture specifically designed to mask the 420 friendly aroma with a mature sweet orange, cracked pepper and cedar scent. 

OG 8oz, $19.99, Veil

Veil
Veil


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Keep Your Thumb Green and Your Plants Alive

Arber makes it easier to keep your indoor garden alive. If pests dare to make a move on your Fig Leaf, you’ll be prepared with an insecticide that goes to battle using good bacteria so that the beneficial insects can thrive. 

Bio Insecticide, $24, Arber

Arber
Arber

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Leggings They’ll Love

From newborns to toddlers, these organic leggings are just the right fit.

The Daily Legging, $28, 12|12

Shop 12|12
Shop 12|12


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Give in to the Hemptation

Chances are you’ve heard of CBD. The oil, extracted from hemp plant flowers, is acclaimed for its ability to help insomniacs drift to sleep and those with chronic issues to begin to heal, or at least find relief. Amberwing Organics has created an Anytime Formula that will fit as perfectly on your nightstand as it will in your bathroom medicine cabinet.

CBD Oil Any Time Formula, 500mg, $37.46, Amberwing Organics

Amberwing Organics
Amberwing Organics


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Tidy Up the Way You Travel

Suitcases don’t have to be a pit of clothes with intimates and toothpaste pressed up against the soles of cleaned-as-well-as-we-could hiking boots. Enter: Cotopaxi Cubos Travel Cubes. Made from repurposed materials, the ventilated cubes will keep your belongings compartmentalized so you don’t find your underwear in your running shoes.

Cubos Travel Cube Bundle - Del Dìa, $45, Cotopaxi

Cotopaxi
Cotopaxi


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Infused Confections

Move over Charlie from the chocolate factory. There’s a new crop of confection makers in town. LĒVO makes it possible, and affordable, to create your own infused gummies and candies in your home kitchen. The molds are arguably the most important part of the process because, you know, they have to take form. You’ll also find infuser droplets and recipes to make your infused candy making hobby lab complete.

Gummy & Candy Molds (Set of 2), $19.99, LĒVO

LĒVO
LĒVO


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Luxury For Less

Cashmere? For under $50? Yes, dear reader, it’s possible. You can now live your luxurious winter dreams with a pair of delectably soft cashmere gloves.

The Cable Knit Unisex Gloves, $40, State Cashmere

State Cashmere
State Cashmere


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The Cool, Basic Underwear

We all need go-to underwear. The kind that doesn’t cut into your hip. The kind that doesn’t announce its lining through your jeans. The kind you can’t wait to clean and wear again. Underclub makes that underwear. It comes in 8 skin tones and is seamless for that barely there feeling.

Nude Barre 2 Pack, $40, Underclub

Underclub
Underclub


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Sippy Cups, Redefined

What if sippy cups matched your modern mugs and were also made from non-toxic materials? They can and do, thanks to Lalo, the brand modernizing and designing safer essentials for your little ones. Honestly, this Little Cup is so aesthetically pleasing, we’d buy our own to sip iced coffee from.

Little Cup, $10, Lalo

Lalo
Lalo


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Wash Your Hands Everywhere

Our hand sanitizer days are far from over. They’ll never be over. We’ll be attached to our sanitizer for as long as we leave the house. Paume makes sanitizing beautiful and packages their moisturizing antibacterial hand gel conveniently for all your planes, trains and automobile travels.

Sanitize Essentials Bundle, $72, Paume

Paume
Paume


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Stay Classic Anywhere

Basics can be anything but. Twillory’s Performance Henley is a classic style designed for multiple purposes. Dress up the Henley for the office, or casually and comfortably wear it on a hike. The style opportunities are endless.

Performance Henley, $49, Twillory

Twilloy
Twillory


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